About Us

Randi Shinske, Founder and President

“Luxury Within Your Reach”

The appreciation of a luxury brand with fine craftsmanship and exquisite quality makes you the perfect customer – and Red Velvet Luxe, the perfect place for savvy consumers who have a passion for fine jewelry at huge savings!

Red Velvet Luxe is a unique in-store retail experience for the local Bergen County community located in beautiful downtown Ridgewood, NJ and an extraordinary trove of savings for those outside the area.

Founder and President of Red Velvet Luxe, Randi Shinske, leverages her more than 20 + years’ experience as a luxury brand executive to find the best buying opportunities on the most luxurious jewelry from all over the world. Since opening in 2008, Randi is thrilled to offer her customers up to 70% off retail – Everyday! Red Velvet Luxe offers services such as: jewelry & watch repairs, appraisals, remounts and buying back your gold, diamonds, jewelry & watches. As well, Randi offers personal appointments to work one- on- one to create your own original custom designed jewelry.

Randi believes: “Owning a luxury item is as much about the purchasing experience as the actual piece. Customers want the attention, the details about the item and appreciate the knowledge from a former CEO in the industry. A luxury item is a special purchase – it should be a unique shopping experience.”

The store is intimate and cozy with the look and feel of a chic Madison Avenue boutique – antique glass displays, hardwood floors, and then there’s the pampering. You’ll leave Red Velvet Luxe wrapped up with Randi’s favorite color – RED: velvet pouches, unique red ribbon boxes and of course, red shopping bags! And above all – tremendously satisfied.

— Randi Shinske